Concept Driven Projects
When I shoot concept-driven videos, I love the collaborative “idea-to-finish” process. In my current role as a Creative Video Producer, I work closely with an in-house creative team to help conceptualize and develop concepts—then we bring the project to life with a clear vision for tone, color, mood, and music. It’s always exciting to watch a project grow from its early stages into a finished piece.
I also enjoy wearing multiple hats throughout production: I help manage the project during pre-production with planning and pre-visualisation, step into a director role during production, and then move into editing in post to shape the final story.
01
Bookmarked
Concept: Bookmarking a part or section of a book, in this case, The Bible and reading it for later.
Emphasis: Have subject reread previous bookmarked sections of the book.
02
People of God
Concept: Feature a series of portraits that show how God created us uniquely in His own image.
Emphasis: Have unique doodle illustrations surrounding each subject.
03
The Sticky Stuff
Concept: Showcase subjects being stuck in sticky situations. Literally.
Emphasis: Commercial-esque approach to the video.
04
Well Spring: Chinese New Year
Concept: Chinese calligraphy painting of the word '春', Spring for a Chinese New Year video.
Emphasis: Large scale painting of the character on a field to emphasise the scale .